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Landscapes of Capital | Kittiwake
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Kittiwake

Dublin Core

Title

Kittiwake

Ad Item Type Metadata

Identifier

wachovia.2004.kittiwake

Corporation

Year

2004

Keywords

financial advisors, metaphor, homily, financial wisdom and wealth management, double meanings, elusive, red-legged kittiwake, wild bird, nature photography, rugged landscapes, tagline, branding, upper middle class

Transcription

Nature photography of rocky coastline with background music
Male voiceover: "What can the elusive Red-Legged Kittiwake teach us about unbiased wealth management? It exists.
Really
Talk to us
Together we can achieve uncommon results
Wachovia
Wealth Management

Metacommunication

double meanings

Notes

Tagline: "Uncommon Wisdom"

URL

http://www.landscapesofcapital.com/media/wachovia.2004.kittiwake.mov

Business Summary

Wachovia Securities offers full-service retail brokerage offices. Owned by Wachovia Corporation, a diversified financial services company that provides banking, asset management, wealth management, and corporate and investment banking products and services. More than 80,000 employees serve 20 million banking, brokerage, and corporate customers primarily on the East Coast, as well as through investment banking offices in selected locations. Global services are provided through 30 international offices.

Language

English

Type

Moving Image

Format

Quicktime

Collection

Citation

"Kittiwake," in Landscapes of Capital, Item #1167, http://landscapesofcapital.com/items/show/1167 (accessed January 18, 2018).