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Landscapes of Capital | Peasants Below
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Peasants Below

Dublin Core

Title

Peasants Below

Ad Item Type Metadata

Identifier

korean air.1998.peasants below

Corporation

Year

1998

Keywords

Asian, third world, transportation, travel, work, oriental peasant field labor, race and class, airplane service, luxury

Transcription

Male voiceover: Every journey begins with one step. For us that journey begins with searching the world for fresh ingredients. It means striving for the highest standards of in-flight service. It is a never-ending search for exciting new menus as we fly you in comfort to over 70 destinations around the world. Korean Air. Beyond your imagination.

Music

somber, serious, overly sweet

Notes

Strange ad -- shows scenes of peasant labor gathering the foods served on the Korean Air flights. What underlies the tranquility of middle class privilege and comfort? -- peasants picking fruit. Asian=service; Euro=comfort/privilege; Hispanic=labor

URL

http://www.landscapesofcapital.com/media/korean air.1998.peasants below.mov

Language

English

Type

Moving Image

Format

Quicktime

Collection

Citation

"Peasants Below," in Landscapes of Capital, Item #922, http://landscapesofcapital.com/items/show/922 (accessed January 18, 2018).