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Landscapes of Capital | San Francisco
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San Francisco

Dublin Core


San Francisco

Ad Item Type Metadata


metlife.1999.san francisco





Chinatown, Chinese signifiers, San Francisco, culture, diaspora, frontier, female entrepreneur, time, work, computer workers, historical footage, speeded up footage, future, place, orange sunset, San Francisco Bay Bridge, Snoopy (MetLife corporate icon), children, technology, old vs. new, insurance, financial services, continuity, change,


Young Chinese American woman: “America still has a frontier.
San Francisco.
Pretty amazing place
Especially for [laughs] a Met Life financial professional.”
Background conversation in a bakery: “So you recommend mutual funds?”
“I do, it’s a great way to save.”
Young Chinese American woman: “When America moved West, Met Life invested in railroads, telephones, and electric lines
We helped connect the country.
That’s Met Life.”
She is meeting with young adults in a way cool converted warehouse office: “Pull the 401K up on the screen,” she says to someone.
Young Chinese American woman: “I work with people who work in the future. If it’s going to happen, it’s going to happen here first.”

Compositional Form

black & white footage mixed with color footage


Chinese music signifiers; piano then signifies a quieter reflection on the fast; the present and future is signified by free-style electric guitar


Chinese music


energetic, bustling SF


Business Summary

(from Yahoo profile) "MetLife, Inc. operates through its affiliates and subsidiaries as a provider of insurance and other financial services to individual and institutional customers. The Company offers life insurance, annuities, automobile and property insurance and mutual funds to individuals, as well as group insurance, reinsurance and retirement and savings products and services to corporations and other institutions. The MetLife companies serve approximately 12 million individuals in the United States and companies and institutions with approximately 33 million employees and members. The Company also has international insurance operations in 12 countries. MetLife is organized into six major business segments: individual, institutional, reinsurance, auto and home, asset management and international.




Moving Image





"San Francisco," in Landscapes of Capital, Item #958, (accessed February 21, 2018).