Every era has its dominant representations. Just as landscape painters of previous centuries captured and expressed new modes of perceiving history, corporate advertisers now devise the imagined landscapes of global capitalism.
In Landscapes of Capital, Robert Goldman & Stephen Papson examine how corporate television ads from the last fifteen years have organized predominant images, tropes and narrative representations of a world in transition. The volume takes particular interest in how relations of space, time, speed, capital, technology and globalization are narratively represented in advertising
This website is a companion to the book, an archive of the TV ads that are referenced in the book. The database management system makes these ads searchable by keyword tag, transcriptions and analytical annotations. The materials included in the archive are intended to be used for educational purposes -- as a resource for students in the classroom and as a resource for scholarly research and analysis. The rights to the ads themselves remain with the creators.
But the purpose of this website goes well beyond a resource for our book. There is a vast amount of material here that can be explored in many ways. We hope that students and scholars will find in this collection of advertisements, materials that might aid their own inquiries into contemporary relationships between television advertising and the landscapes of commodity culture -- contemporary landscapes of popular imagination.
We envision this archival collection site as a place where scholars and students can: 1) exchange interpretations of the advertising texts and the cultural patterns they form; 2) help develop the analytic fields and categories to look for pattern and variation in the texts; 3) discuss methodological and theoretical issues that arise in the analysis of such cultural texts; 4) formulate research questions.
We want to see if sharing the decoding process for this set of TV ads can provide the basis for articulating a broader approach to studies about matters of representation and commodity culture, informed by a multiplicity of theoretical paradigms and approaches -- what we are calling a community of scholarship.